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5 Reasons WiFi is the Champion of Presence Analytics

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For years a battle has been raging over the field of presence analytics. Businesses want in-store metrics to track visitors like they do website traffic, and several new technologies have risen to the task. Only 1 method is supreme, and we’ll break down how each technology works to show you the winner. The 6 Methods of Automated Detection There are 6 ways to track foot traffic: Beam Counters...

Collecting Analytics Using a Unique Identifier

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Sometimes people ask us why they should be using WiFi Analytics at their store or public venue.  After all, beam counters and video cameras have been around for years.  So what’s the value in monitoring the WiFi network if you already have other means of people counting or general visibility? There are several reasons to monitor WiFi activity at your store or public space to improve...

Digital and Physical Analytics Today and Tomorrow

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Website Analytics has revolutionized online marketing. It’s now an indispensable tool for any business that has an online presence. Track where your customers are coming from, how long they stay, and what they buy. Send ads based on what products they linger on or return to, and suggest products that they will find interesting based on their past behavior.  All of these are great features that...

Who’s On My WiFi Analytics Redesign

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If you are an analytics customer, you’re accustomed to our Analytics section that we’ve honed and refined over the past few years. Today we are launching our re-designed Analytics section. Existing customers will see their accounts go from the old format: To the new reporting dashboard: Quicker Navigation Your new Analytics dashboards feature new reports, filters, search functions, and cleaner...

10 Use-Cases for Location Analytics in Brick and Mortar Business

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The internet rocked retail to its core. Big institutions found themselves unable to compete on price and convenience with sites like Amazon and eBay. One by one titans fell, from Radioshack to Sears to Circuit City. It’s not all dire straits, as the internet has also brought with it a bountiful new advantage to real-world business:  analytics. Soon stores and other physical spaces will use...

The 4 Best Ways to Discover Devices on an IPV4 Network

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After deciding to monitor WiFi Usage to collect insights into your business or organization, you’ll be faced with the choice of how to actually retrieve the device information from your network. It’s obvious that you can always log in to your wireless router or access point and see the IP addresses and MAC addresses.  However, this type of one time, manual process does not allow for insights or...

2018 WiFi Analytics Buyer’s Guide

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WiFi Analytics is an exploding industry, full of opportunity and misinformation.  With any new technology, it’s easy for customers to feel confused about what they’re buying.  We’ve put together this buyer’s guide on what you need to consider when getting started with WiFi analytics.  Who’s On My WiFi has been creating WiFi analytics solutions since 2015 and we’ve listed what...

11 Impressive Bluetooth Low Energy Use Cases

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We’ve covered how Bluetooth Low Energy Beacons aren’t all they’re cracked up to be.  Many companies have had difficulty implementing beacons in a way that meaningfully impacts their bottom line. Even with the challenge, a few companies have done incredible things using beacons in innovative augmented reality applications. This technology is being improved all the time, and eventually amazing use...

2017 Product Updates

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  With the beginning of 2018 fast approaching, we decided to take a look back at this previous year. We put together a pdf that shows just some of the enhancements that happened in 2017. Download WIOMW 2017 Product Updates 1. Added On-Demand WiFi Analytics Reports Section   2. Added Monthly Trend Summary Reports • Has metrics all in one location, with month-over-month and month-over...

3 Reasons Why Bluetooth Beacons Don’t Deliver.. Yet

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  A “Paradigm Shift”. That’s what the marketing for Bluetooth Low Energy (BLE)  Beacons has suggested. We’ve also heard other buzzwords like “hyper-local contextualized content”, which is corporate jargon for “it serves you ads”. Apple introduced its iBeacon technology and Google followed suit with Eddystone, but they both agreed that these quarter sized devices would revolutionize how...

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