ArchiveJuly 2018

Privacy in the era of Big Data


Your identity is your most precious asset. This includes the decisions, emotions, and thoughts that make you unique, ground your perspectives, and connect you with like-minded people. It has also become the hottest commodity in the world.  How to maintain the privacy of your identity while still providing useful services to you as a customer has become a heated debate. Big data creates stories we...

5 Reasons WiFi is the Champion of Presence Analytics


For years a battle has been raging over the field of presence analytics. Businesses want in-store metrics to track visitors like they do website traffic, and several new technologies have risen to the task. Only 1 method is supreme, and we’ll break down how each technology works to show you the winner. The 6 Methods of Automated Detection There are 6 ways to track foot traffic: Beam Counters...