ArchiveJuly 2018

Privacy in the era of Big Data

P

Your identity is your most precious asset. This includes the decisions, emotions, and thoughts that make you unique, ground your perspectives, and connect you with like-minded people. It has also become the hottest commodity in the world.  How to maintain the privacy of your identity while still providing useful services to you as a customer has become a heated debate. Big data creates stories we...

5 Reasons WiFi is the Champion of Presence Analytics

5

For years a battle has been raging over the field of presence analytics. Businesses want in-store metrics to track visitors like they do website traffic, and several new technologies have risen to the task. Only 1 method is supreme, and we’ll break down how each technology works to show you the winner. The 6 Methods of Automated Detection There are 6 ways to track foot traffic: Beam Counters...

Categories

Archives